Digital Signage is going strong….

General spending was down on most traditional media in the first quarter of 2008 but as you can see below, Oudoor advertising is performing well .( better than most other traditional media ) , and even maintained positive growth, says OAAA’s weekly newsletter Outdoor Outlook, citng Robert Coen’s July 2008 report on advertising expenditures. (OAAA is Outdoor Advertising Association of America, Inc. – NU).

First Quarter 2008
National Medium Percent Change
Outdoor. . . . . . . . . . . . . . . . . . . . . 3.0
Network TV. . . . . . . . . . . . . . . . . .Flat
Magazines . . . . . . . . . . . . . . . . . .-1.5
Spot TV. . . . . . . . . . . . . . . . . . . . -3.0
Newspapers. . . . . . . . . . . . . . . . -9.5
Spot Radio . . . . . . . . . . . . . . . . .-11.0
(Source: Outdoor Outlook)

So you can clearly see how strong narrowcasting is and the reason is simple. Digital Signage has direct effect on the bottom line and even in hard times, business owners simply don’t want to part from it.

Just my 2 cents.

Sean.

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